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The authors of the international bestseller Business ModelGeneration explain how to create value propositions customerscan’t resistValue Proposition Design helps you tackle a corechallenge of every business — creating compelling productsand services customers want to buy. This practical book, pairedwith its online companion, will teach you the processes and toolsyou need to succeed.Using the same stunning visual format as the authors’global bestseller, Business Model Generation, this sequel explainshow to use the “Value Proposition Canvas” a practicaltool to design, test, create, and manage products and servicescustomers actually want.Value Proposition Design is for anyone who has beenfrustrated by business meetings based on endle
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